Nov. 8 Branding Initiative
A big Thank you to all who gave up a valued Saturday. The general consensus is that it was worth it. All in all, this was yet another high energy conversation that just keeps moving forward. Yes, some of it was repetitive of our previous meetings, but the difference here is that now we are getting very close to a marketable product.
As you know, we are now at the stage where a smaller group is going to take the attached raw data to the Creative Staff at the Visitors Bureau of Essex County. This will be an important event that will narrow down all that we have put together. VERY IMPORTANT: Please take a minute to review the attached raw data. We need to hear from you very soon if any of the following apply:
If something you deem important did not make it to the compilation
If you feel particularly strong about an entry, or particularly against an entry
If you have thought of something since our gathering this past weekend
If any of the above apply please let Molly know and the data summary will be updated to reflect your comments. I see our smaller group meeting with the VB in the next week to ten days, maximum. Meanwhile, thanks again to Joe Lathrop who facilitated this process so well and who put up with our bumps and bruises.....Also, by signing in to the meeting you have now been added to The Marketing Group e-mailing list. Should you wish to be removed, do let me know. Take care and thanks again, Molly, Dee and the gang
As you know, we are now at the stage where a smaller group is going to take the attached raw data to the Creative Staff at the Visitors Bureau of Essex County. This will be an important event that will narrow down all that we have put together. VERY IMPORTANT: Please take a minute to review the attached raw data. We need to hear from you very soon if any of the following apply:
If something you deem important did not make it to the compilation
If you feel particularly strong about an entry, or particularly against an entry
If you have thought of something since our gathering this past weekend
If any of the above apply please let Molly know and the data summary will be updated to reflect your comments. I see our smaller group meeting with the VB in the next week to ten days, maximum. Meanwhile, thanks again to Joe Lathrop who facilitated this process so well and who put up with our bumps and bruises.....Also, by signing in to the meeting you have now been added to The Marketing Group e-mailing list. Should you wish to be removed, do let me know. Take care and thanks again, Molly, Dee and the gang
{Added by Wm McHone}
Here are a couple links and an address you may be interested in:
Joe Lathrop, jlathrop@ocg-intl.com website: www.ocg-intl.com
Normandie Beach Club
Your Place in the Sun!
(518) 962-4750
(518) 962-2050 fax
www.normandiebeachclub.com
posted by Westport Marketing at
10:46 AM
2 Comments:
Great summary -- The only things I would note are -- 1) I think that Golf is mentioned only three times and hence unfortunately seems to loose significance in the summary. I'm sure that it's unintentional. 2) No mention of the airport. 3) I think that too much mention of the "relaxed" theme may lead people to think that we're a boring place. -- I know that this is a summary, that our "smaller group" will be working with the Visitor Bureau people and will make sure that the final product will be balanced but these are the impressions I got from reading the summary. Thanks -- Rick Hoffmann
The raw data looks good. It caught the essence of what was discussed. However, it occurs to me we did not discuss much about the fantastic public spaces in and around Westport: Town Parks, State Wildlife Lands and Hiking Trails such as Split Rock & Coon Mountain, Boat Launch, Fair Grounds, etc.
Also, may be I am getting ahead of the process, but a thought for a marketing tag line is something like:
"Westport, your Passport to __________."
Each business fills in the tag line as appropriate to the particular business. For example, the Marina may say Lake Champlain, the Depot Theater may say the Arts, Normandie may say Adventure or Your Place in the Sun, Coco Cafe may say Good Food or Great Lakeside Dinning, etc, etc.
Thanks.
Keith Giles
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